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Top 5 AdWords Landing Page Tips

In a previous article I wrote about the Adwords Quality Score and in it I wrote that one of the factors that Google takes into account is the landing page. In this article, I give some tips on how to increase the effectiveness of your landing page to both increase your Quality Score and increase your conversion rate.

1. Keep it simple
The general aim for a good landing page is to state the customer need, state the solution, and then demonstrate that you are perfect to provide that solution. With a landing page, you don’t need links going off in every direction. You don’t need to clutter the page and explain the unnecessary particulars about your product.
2. Make it neat
The design for a landing page has to be very neat and extremely easy to read. Often when people are searching for something, they will have multiple tabs open and will just scan a site to assess its relevance. Even if your site IS relevant, if the viewer can’t find the content (or the content is unappealing to read), they will disregard your site and move on.
Your page also has to look trustworthy. A site that looks like it was shoddily put together will turn buyers off and lower your conversion rates. It’s important to have a clean and professional look and feel so that buyers feel safe making purchases.
3. Answer customer questions
Rather than push your product directly at the customer, structure your landing page so that you’re answering customer concerns whilst pushing your product. A good example comes from one of my clients, Skydive Nagambie. Skydive Nagambie offers skydives from a higher altitude than anywhere else in Victoria, but when a customer has questions about skydiving, they usually don’t even realise that altitude should be a factor in their decision, and 95% of people don’t ever ask about it. So, while we mention our competitive advantage, we focus on other things like safety and price, because that’s the information that customers are after.
4. Establish yourself as a leading provider
So your customer is satisifed that your product will suit his/her needs. Job done right? Nope! Your landing page has to also demonstrate why the product is best purchased from YOU. Ideally it should be a competitive advantage you have, and not something airy fairy like “excellent customer service”. Everyone expects “excellent customer service”, and every business that is around for any length of time provides it.
Another way to establish yourself as a leading provider is through testimonials and samples. In the example landing page below, you can see how samples can be used to give credibility.
5. Call to action, incentives to convert
Don’t make the customer figure out what to do next. TELL THEM! It should be very clear and easy to take the next step and make a purchase.
Some businesses may have an extra little something to offer as a bonus when they convert - maybe a free ebook or a free report.
6. Quality Score stuff
If you’re suffering from a low quality score, theres things you can do to your landing page to increase it.
1. Decrease the load time of your landing page - Google has recently started taking the load time of your page into account. Read official google announcement.
2. If you have a form on your landing page, have a link to a privacy policy and be clear and upfront about how you use the data you collect.
3. Some people have reported that having a link to a sitemap increases quality score.
4. Make sure the content on your landing page is relevant and original.
For Googles official advice and more details on how to increase the quality score of your landing page, Googles landing page quality guidelines can be found here.

Source - http://www.lukevdp.com/2009/01/04/6-adwords-landing-page-design-tips-and-an-example/

How to Calculate ROI (Return on Investment)

THE BASIC ROI PERCENTAGE CALCULATION

I do not intend to give you a thorough analysis of the ROI calculation process. Calculating an accurate ROI is hard to do, but explaining the full scope of ROI calculations in less than 1000 words is far more difficult.

As such, this article is only intended to introduce you to the basic concepts behind ROI calculations. Here is a very basic equation for calculating the ROI:

ROI = [(Payback - Investment)/Investment)]*100

Your payback is actually the total amount of money earned from your investment in your company. Investment relates to the amount of resources put into generating the given payback.

You should run ROI calculations on both monthly and yearly timelines.

125+ Social Bookmarking/News Sites

125+ Social Bookmarking/News Sites

1. Backflip
2. barksbookmarks
3. BibSonomy
4. Blinklist
5. Blipoo
6. BlogBookMark
7. BlueDot
8. blurpalicious
9. Bmaccess : Social bookmarking with thumbs :)
10. Bookkit : BookKit.com is an absolutely free web service designed to facilitate bookmark (favorites) management needs.
11. BookMarkAll
12. Bookmark-manager : Organizer for bookmarks, calendar, diary and knowledge.
13. bookmarktracker : Free online storage, management, synchronizing and RSS sharing of your bookmarks.
14. Bookmax
15. Buddymarks : The online personal, group and social bookmarks manager.
16. Bukmark : Bukmark is a social bookmarking website.
17. Chipmark :Another basic social bookmarking site.
18. Citeulike :
19. Claimid :
20. Clipclip : Clipclip allows you to save images and text, with a “bookmarklet”.
21. Cloudytags :
22. Complore :
23. Connectedy :
24. Connotea : Social bookmarking (for researchers).
25. Contentpop :
26. coRank :
27. Crowdfound :
28. de.lirio.us :
29. del.icio.us :
30. Diigo : Social bookmarking on steroids.
31. Digg :
32. Dropjack : DropJack.com is a social content website and owned by the ExactSeek company.
33. Easybm :
34. Enroll : Social bookmarking system based in India.
35. ez4u : Social Bookmarking - Ez4u to Bookmark : “Ez4u to Organize Ez4u to Share with Others Ez4u to Remember”
36. Favoor : Favoor is your personalized new start page. Collect your favorite internet addresses.
37. Folkd : Folkd is a social web-service about pages, news, audios, videos and blogs.
38. Freelink : Freelink.org provides free pages of links that you can access anywhere at anytime.
39. Freezilla : FreeZilla claims to be the first Web 2.0 freebies and promotions social networking site.
40. Fungow : Fungow was designed to help better organize and keep track of your bookmarks.
41. Furl :
42. Gather :
43. Getboo :
44. Google : the google bookmark
45. Hanzoweb : Hanzoweb - Bookmark, tag & share knowledge online
46. Hyperlinkomatic : Hyperlinkomatic - bookmark list manager.
47. i89.us : i89.us offers a free service
48. Icio : Danish Bookmarking engine.
49. Ikeepbookmarks : Popup feature allows you to add links while surfing the web
50. Iloggo :
51. Jigg : Jigg.in is a socializing community with the latest stories / news)
52. Kaboodle : Kaboodle is a 2.0 shopping community
53. Kinja : Kinja is a blog guide, collecting news and commentary from some of the best sites on the web.
54. Lifelogger :And worth considering in a bookmarking campaign.
55. Lilsto : Lilisto lets you store, manage and find your favorite links
56. Linkagogo : Favorites and Social Bookmarking Application,
57. Linkarena : German Social Bookmarking site.
58. Linksnarf : Social link sharing with groups of friends.
59. Listerlister :ListerLister is a social list building community site
60. Ma.gnolia.com : Like Furl and Delicious,
61. Markaboo : MarkaBoo is tool for saving websites, files, and notes from your browser, email or mobile phone.
62. Marktd : Marktd is a reference & voting system that highlights marketing articles
63. Memfrag : memFrag stores your favorites personal note
64. Memotoo :Lets users centralize and share your personal data.
65. Mister Wong : Mister Wong is a social bookmarking site that originated in Germany,
66. Mixx : An bookmarking and social news sharing network which should rival Digg, Reddit and others, Mixx blends popular photos, videos and stories.
67. Mobleo : share your mobile phone bookmarks with your friends using your desktop computer.
68. Multiply
69. Murl : My URLs is a free online bookmarks manager, think of it as a bookmarks community.
70. MyBookmarks : MyBookmarks - access your bookmarks anytime, anywhere.
71. Myhq : Store your bookmarks in one central location. Fast, text-based, banner free!
72. MyLinkVault : A free online bookmark manager.
73. mySiteVote : mySiteVote is a community where you can vote your favorite site/s and view how popular a site is.
74. MyWebDesktop :il.
75. Newsvine :
76. Newsweight :NewsWeight is a democratic news, information, and entertainment resource.
77. Oyax : Oyax is a social bookmark manager
78. Philoi : Person-to-person link sharing community.
79. PlugIM : PlugIM is a user driven internet marketing community.
80. Propeller : Formaly known as Netscape, AOL’s Propeller has become a great social bookmarking news community too
81. QuickieClick : QuickieClick is a second generation social bookmarking website with a visual twist.
82. Rambhai : An Indian social bookmarking community
83. RawSugar : A social search engine powered by user contributions.
84. Reddit : Timely and shocking news oriented
85. Searchles : Owned by the DumbFind search engine,
86. Segnalo : Italian Social bookmarking site.
87. Simpy [late addition]: Social bookmarking & search, Simpy lets users “save, tag,
88. Sitebar :
89. Sitejot :Free online bookmark manager.
90. Sk*rt : sk*rt is a social media ranking platform of “pure goodness”,
91. Slashdot : The godfather of social news, SlashDot bookmarks are still quite powerful
92. SocialDanger : SocialDanger is a Web 2.0 open source content management system.
93. Socialogs : A Digg-like Social Bookmarking Service.
94. Sphinn : Very popular search marketing oriented social news
95. Spotback : Spotback is a personalized rating system
96. Spurl : bookmarking and tagging site, Spurl lets users keep online bookmarks & tags while offering full text searching, recommendations & storing of entire documents.
97. Squidoo :Kind of spammed out, Squidoo is a 2.0 property which lists links, tags and relevant RSS feeds to different subjects.
98. Startaid : I’ve noticed that StartAid bookmark pages rank highly in Google and other search engines.
99. StumbleUpon : Owned by eBay, StumbleUpon is an amazing blend of social bookmarking, voting, networking, web surfing, search and blogging.
100. Stylehive : The Stylehive is a collection of all the best products, brands, designers and stores discovered and tagged by the Hive community
101. Syncone : SyncOne is an Internet aggregator of bookmarking and browsing.
102. Tagfacts : Basic bookmarking and tagging, a social knowledge base.
103. Taggly : Store, share and tag your favorite links.
104. Tagne : resources related to SEO, Blogging, RSS, Tagging, Internet Marketing and more.
105. Tagtooga : great sites difficult to find in Google/Yahoo by browsing categories.
106. Tagza : A very young Social Bookmarking site mostly being used by Indian webmasters.
107. Technorati : this recognized authority offers links to blogposts, tagging and a social bookmarking WTF section.
108. Tedigo : Personal and social bookmarking in Spanish and English made simple.
109. Thinkpocket : Lets users pocket websites you find valuable.
110. Thoof :
111. Totalpad : TotalPad is a new online news and article community where people are free to voice their opinions
112. Urlex : With URLex system users are able to leave a comment regarding any internet link on any site.
113. Uvouch : Another basic social bookmarking site,
114. Vmark : An online bookmark and online favorites manager.
115. Voteboat : VoteBoat is a user-controlled rating and voting site.
116. Votelists : VoteLists lets users create a list of rankable items.
117. Vuju : Vuju allows user to submit/publish content which can be tagged and promoted.
118. WeTogether : Social bookmarking site where people will have great opportunities to promote their own sites.
119. Whitelinks : Securely store and quickly access favorite websites whenever connected to the Internet,:
120. Wink : A social search engine where users can share results and answer questions.
121. Wirefan : Social bookmarking, news articles submission site.:
122. Xilinus : Organize and manage bookmarks online.:
123. Xlmark : xlmark is an easy social bookmarking site:
124. Yahoo! Bookmarks: The MOST POPULAR social search and bookmarking service on the web.
125. Yattle: Bookmark Management and Mini-Blogging Service.
126. Zlitt: Zlitt is a social bookmarking system which gives users the opportunity to share and tag favorite news, images and videos.
127. Zurpy: Saves bookmarks, text clippings, images, files, and news feeds in one place.

Happy Diwali to all SEO Friends

COOL DiWALI GREETINGS

Article Writing Do's & Do Not's

Article Writing Do's & Do Not's


Some Do's and Do Not's to help you on your article writing

Do:

* Only write & submit unique articles that you wrote or you have the exclusive rights to.
* Upload your author photo and extended bio to improve your credibility.
* Write articles in sets of 2 or more.
* Be consistent over time. Avg EzineArticles member who logs in submits 4 articles per month.
* Deliver in the article body on the promise you made in the article title.
* Close every HTML tag you open. If you're not using our WYSIWYG editor, be sure that every HTML tag you open, gets closed with a corresponding closing tag.
* Setup a Twitter account, upload your photo & a brief single sentence profile, then connect your EzineArticles account via our automatic Twitter syndication module.

Do Not:

* Include common-sensical rehashed overly repeated tips or advice.
* Include bloated words & sentences to simply meet word count minimums. Brevity is appreciated by all.
* Fail to spell, grammar, punctuation & sentence structure check your work before submissions.
* Write in article parts. Each article must stand alone in value.
* Leave "Problem Article" submissions in a problem status. Either work to solve the issue or delete the article please.

fundamentals of writing a press release

First we need the fundamentals of writing a good press
release.

1.Take a look at other people's press release to get an
idea of the format and how they are written.

2.The headline is the first single line of text in the press
release and tells what the press release is about. Think of a
catchy headline to use.

3.You will need the release date of the press release and the
originating city of the press release.

4.The summary let's your build up your chance to sell your press
release. It is normally a requirement of a press release services
and it only needs to be a paragraph in length.

5.The introduction is where the press release body starts. It is
the first paragraph in a and it gives basic answers to the
questions of who, what, when, where and why.

6.The body gives further explanation, statistics, background, or
other details relevant to to what you are promoting.

7.The about section is generally a short section providing
background information on the press release issuing company,
organization or individual.

8.The media contact information contains the name, phone number,
email address, mailing address, or other contact information for
the media relations contact person.

Find some free press release websites to submit to:

1 1888PressRelease.com
2 24-7 Press Release
3 AddPR.com
4 BizEurope.com
5 eCommWire.com
6 Express-Press-Release.com
7 Free-News-Release.com
8 Free-Press-Release.com
9 Free-Press-Release-Center.info
10 FreePressIndex.com

11 FreePressRelease.co.cc
12 FreePressReleases.co.uk
13 i-Newswire.com
14 IndiaPRWire.com
15 MediaSyndicate.com
16 MyFreePR.com
17 NewswireToday.com
18 PageRelease.com
19 PR.com
20 PR9.net
21 PR-Inside.com
22 PRCompass.com
23 PRlog.com
24 PRurgent.com
25 PRzoom.com
26 PressAbout.com
27 PressBox.co.uk
28 PressFlow.co.uk
29 PressMethod.com
30 PressRelease.com
31 PressReleasePoint.com
32 TechPRSpider.com
33 TheOpenPress.com